Exit Explosion is just an annoyance
If you are a webmaster or blogger, then I am sure I don’t have to tell you what exit explosion means. In case you don’t know what it means, a quick explanation:
You visit some site and after a few moments you decide to leave the site either by writing a new address in the location bar or trying to close the browser, whatever way… Moments before you leave, a pop-up window will show up which may ask you some details or want you to click on a link which directs to another website. It is like the dying attempt: the surfer is leaving and let’s try this last hope to encash. The pop-up may take you back to the same site or another site. The participating sites collaborate. So, if your popup shows some other site, then some other site is going to show yours: you scratch my back and I scratch yours.
There are sites like exitexplosion.com dedicated to this concept.
Well, in concept it looks nice in theory and some may be successful in implementing it but the basic problem stays that it’s a pop-up and most surfers hate pop-ups, considering them synonymous with advertisements, evils, unwanted windows, virus, …
So, if a surfer comes across a pop-up, no matter in what circumstances it shows up, he will be frantically searching for the X mark at the top of the pop-up window to close it before it’s nefarious fangs spread any further; that’s what he thinks.
The pop-up technology has become so notorious that nobody even wants to look at it. I am still wondering how this exit explosion technology is working. Maybe because of those who are just getting introduced to Internet and everything over the Internet is a new discovery for them. Whatever may be the reason, I would like to see how it goes further but am not buying into it now.
By-the-way, I am using Maxthon browser and was trying to check the claims of exit explosion sites. I have set a good level of security in my browser. I went to few exit explosion sites and exited from those sites through all possible ways and not even in a single attempt did I see any ‘exit explosion pop-up’. I had to browse those sites using the MS-IE to actually see those pop-ups. I salute Maxthon browser… it’s a little bit of more work before the pop-up can actually get smarter than every browser and by the time everybody will have got sick of the term.
My philosophy: write real/genuine content for real human beings and the traffic will show up on it’s own; no need to make those dying attempts.
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