I didn’t matter to anyone but that didn’t matter to Focus
Thank you Reddit, muchos Gracias meneame.net (The Spanish social agregator) for appreciating and making the earlier “Focus Rehab Centre - Old Junkies ad” popular. Here is the concluding series of Outdoor Marketing ads for Focus Rehab Centre, UK.
Bus-Shelter ads can be used for general market coverage for an entire area or in some cases like this one, FOCUS Rehab Centre has cherry-picked Bus Shelters to target a specific demographic (needless to mention) and a geographic area.
Again this is a brilliant campaign, appropriate usage of emotions in the communication, building substantial impact on reader’s attitudes
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