Jul 13
2008Only Life Produces Better Images
Filed Under (Entertainment) by Sheern Tami on 13-07-2008
Tagged Under : Alessandra Perez, Alexandre Gama, Art Director, Brazil, Burti Graphics, Copywriter, Creative ads, Creative Director, Creativity, Digital Retouch, Isabella Paulelli, Márcio Ribas, Neogama/BBH, Print Ads, São Paulo, Vaticano Retouching Studio, Wilson Mateos
Here is a brilliant campaign by NEOGAMA BBH (São Paulo, Brazil) for Vaticano Retouching Studio (BURTI GRAPHICS), Crystal clear communication. No copy, just a head line and the brilliant visuals do the job.
Basically all three shots are retouched none is a real shot.
I dedicate this campaign to that entire sided world which looking at every interesting shot (including the Coincidence Photography pics in my earlier post) assumes it to be photo shopped. Enjoy these pictures my friends, yes these are photo shopped. I can say proudly all these shots are photo shopped.
And guess what ? Did I tell you we found Bruno the owner of one of the Pictures from the Coincidence Photography. The moon and the crane picture was taken by Bruno and this is what he says
” the first one is mine, it’s real but it sure wasn’t planned - well, except if you count getting a step-ladder to be in the right position, once I realized what was about to happen, as planning…
here’s the original: http://www.flickr.com/photos/beegee74/165007282/”
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Digital Retouch: Alessandra Perez
Published: April 2008