Nov 18
2008
Jul 06
2008I didn’t matter to anyone but that didn’t matter to Focus
Filed Under (Entertainment) by Sheern Tami on 06-07-2008
Tagged Under : Advertising, Best Ads, Bus-Shelter ads, Communication, Creative ads, Creative Director, Creativity, Demographic, Focus Rehab Centre, Marketing, meneame.net, Public Interest Advertising, Reddit
Thank you Reddit, muchos Gracias meneame.net (The Spanish social agregator) for appreciating and making the earlier “Focus Rehab Centre - Old Junkies ad” popular. Here is the concluding series of Outdoor Marketing ads for Focus Rehab Centre, UK.
Bus-Shelter ads can be used for general market coverage for an entire area or in some cases like this one, FOCUS Rehab Centre has cherry-picked Bus Shelters to target a specific demographic (needless to mention) and a geographic area.
Again this is a brilliant campaign, appropriate usage of emotions in the communication, building substantial impact on reader’s attitudes
