MillionFace

This is what I call a Smoking hot ad. Simple, hard hitting (in your face). Precise and concise

It’s true when they say, “In Advertising, Less is More” (Simplicity)

A copywriter at his best. Seriously, that certainly makes the point loud and clear, at times makes me wonder why do we need art directors when copy alone can do the job.

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Quite an innovative campaign, from AXE which has always produced brilliant creatives. This series is somewhat an extension of a Teaser campaign.

Offbeat teen articles were placed in community newspapers in sections dedicated to young achievers. “AXE Get A Girlfriend” stickers were then stuck onto the articles.

The flip side to the campaign it had to have the big ‘Advertisement’ disclaimer on top which is quite a common practice with such insertions.

When compared to the other stuff Lynx/Axe this is definitely non-sexy

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Here is a brilliant campaign by NEOGAMA BBH (São Paulo, Brazil) for Vaticano Retouching Studio (BURTI GRAPHICS), Crystal clear communication. No copy, just a head line and the brilliant visuals do the job.

Basically all three shots are retouched none is a real shot.

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I am an advertising buff, brands titillate me and creativity accelerates me. I could spend hours viewing good creatives. I think, live, eat, sleep, spend, carry brands.

Here is one of my favorite Print campaign’s – “There’s no such thing as an old junkie” from the year 2007. I admire this campaign - It’s very strong, attention grabbing, effective, very well executed and has good insight thought. Last but not the least excellent pictures.

In marketing and advertising language we call it HARD HITTING

The Old Junkies campaign, Take back your future campaign was developed for Focus Rehab Centre at Abbott Mead Vickers BBDO, London UK by creative director Paul Brazier, copywriter Bern Hunter and art director Mike Bond. Photography was by Spike Watson.

There’s no such thing as an old junkie. Take back your future. Focus Rehab Centre
Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Creative Director: Paul Brazier
Copywriter: Bern Hunter
Art Director: Mike Bond
Photographer: Spike Watson