For more information on Lung cancer, keep smoking »

This is what I call a Smoking hot ad. Simple, hard hitting (in your face). Precise and concise
It’s true when they say, “In Advertising, Less is More” (Simplicity)
A copywriter at his best. Seriously, that certainly makes the point loud and clear, at times makes me wonder why do we need art directors when copy alone [...]

Cannes Gold Lion 2007 Press Campaign Winner »

Quite an innovative campaign, from AXE which has always produced brilliant creatives. This series is somewhat an extension of a Teaser campaign.
Offbeat teen articles were placed in community newspapers in sections dedicated to young achievers. “AXE Get A Girlfriend” stickers were then stuck onto the articles.
The flip side to the campaign it had to [...]

Creativity Par Excellence »


If You Drive On Drugs, You’re Out Of Your Mind »


Latest and Greatest Indian Public Service Ads »


Stop The World Record Of Executions »

China holds the current world record of executions with executing 1,010 people of 1,591 confirmed executions worldwide. Although the Beijing Olympic committee declared that hosting the Olympics will ‘help the development of human rights in China’.
• China executed more people in the last three months than the rest of the world did in the past [...]

Against Abuse »


Wonderful creative commercials »


Children can learn many things on the Internet. Make the Internet a safe place »

Yet another splendid campaign by (Neogama/BBH, São Paulo, Brazil) for the  INTERNET GROUP (IG) Hard hitting, loud and clear, visuals do the job
 

Only Life Produces Better Images »

Here is a brilliant campaign by NEOGAMA BBH (São Paulo, Brazil) for Vaticano Retouching Studio (BURTI GRAPHICS), Crystal clear communication. No copy, just a head line and the brilliant visuals do the job.
Basically all three shots are retouched none is a real shot.

You Drink your Child Drinks »

Here is a great concept not being executed properly. The ad is Public Service Campaign by Kingfisher Beer     ( Kingfisher is enjoyed in over 55 countries world wide) targeting pregnant moms with a message “You drink your Child drinks -Avoid consuming alcohol during & immediately after pregnancy”.
I don’t know which agency developed this creative but [...]

I didn’t matter to anyone but that didn’t matter to Focus »

Thank you Reddit, muchos Gracias meneame.net (The Spanish social agregator) for appreciating and making the earlier “Focus Rehab Centre - Old Junkies ad” popular. Here is the concluding series of Outdoor Marketing ads for Focus Rehab Centre, UK.
Bus-Shelter ads can be used for general market coverage for an entire area or in some cases [...]

There’s no such thing as an old junkie »

I am an advertising buff, brands titillate me and creativity accelerates me. I could spend hours viewing good creatives. I think, live, eat, sleep, spend, carry brands.
Here is one of my favorite Print campaign’s – “There’s no such thing as an old junkie” from the year 2007. I admire this campaign - It’s very strong, [...]

This is what I call being Creative »