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This ran as part of a full-page ad in the Wall Street Journal early this year. Pure brilliance.
Underneath what’s pictured above were these sentences:
No 1st or 2nd Checked Bag Fees
No Change Fees
No Fuel Surcharges
No Snack Fees
No Aisle or Window Seat Fees
No Curbside Checkin Fees
No Phone Reservation Fees
Yes, there are plenty of good reasons why Southwest [...]
This is what I call a Smoking hot ad. Simple, hard hitting (in your face). Precise and concise
It’s true when they say, “In Advertising, Less is More” (Simplicity)
A copywriter at his best. Seriously, that certainly makes the point loud and clear, at times makes me wonder why do we need art directors when copy alone [...]
This is a hoarding Jet Airways put at a busy road in Mumbai, India
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Quite an innovative campaign, from AXE which has always produced brilliant creatives. This series is somewhat an extension of a Teaser campaign.
Offbeat teen articles were placed in community newspapers in sections dedicated to young achievers. “AXE Get A Girlfriend” stickers were then stuck onto the articles.
The flip side to the campaign it had to [...]
This puzzle is called Lateral Thinking. Scroll down slowly and be honest to yourself.
Think like a wizard . . .
Q1)
man
———
board
Ans. = man overboard
Okay, let’s see if you’ve got the hang of it.
Q2)
stand
————
i
Ans. = I understand
OK . . . Got the drift ?
Let’s try a few now and see how you fare ?
Q3)
/r/e/a/d/i/n/g/
Ans. = [...]