MillionFace

Thank you Reddit, muchos Gracias meneame.net (The Spanish social agregator) for appreciating and making the earlier “Focus Rehab Centre - Old Junkies ad” popular. Here is the concluding series of Outdoor Marketing ads for Focus Rehab Centre, UK.

Bus-Shelter ads can be used for general market coverage for an entire area or in some cases like this one, FOCUS Rehab Centre has cherry-picked Bus Shelters to target a specific demographic (needless to mention) and a geographic area.

Again this is a brilliant campaign, appropriate usage of emotions in the communication, building substantial impact on reader’s attitudes

I am an advertising buff, brands titillate me and creativity accelerates me. I could spend hours viewing good creatives. I think, live, eat, sleep, spend, carry brands.

Here is one of my favorite Print campaign’s – “There’s no such thing as an old junkie” from the year 2007. I admire this campaign - It’s very strong, attention grabbing, effective, very well executed and has good insight thought. Last but not the least excellent pictures.

In marketing and advertising language we call it HARD HITTING

The Old Junkies campaign, Take back your future campaign was developed for Focus Rehab Centre at Abbott Mead Vickers BBDO, London UK by creative director Paul Brazier, copywriter Bern Hunter and art director Mike Bond. Photography was by Spike Watson.

There’s no such thing as an old junkie. Take back your future. Focus Rehab Centre
Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Creative Director: Paul Brazier
Copywriter: Bern Hunter
Art Director: Mike Bond
Photographer: Spike Watson