Aug 19
2008Condom, Condom, Hello
Filed Under (Entertainment) by Simon Voinea on 19-08-2008
Tagged Under : BBC World Service Trust, Bill Gates, Cellphone, Charity, condomcondom.org, Funny, India, Melinda Gates, Microsoft, OffBeat, Radharani Mitra
Three things were always on the rise in India
Population: Over a Billion, second most populous country in the world
Cellphones: India is the world’s fastest-growing mobile telephone market with 270 million users according to the latest official figures, up 57 percent in just one year
AIDS:2.5 million people live with HIV in India.
High population density, low literacy levels and consequently low levels of awareness, has been the foremost reason for the most challenging public health problems ever faced in India. A country of over billion people out of which about 2.5 million people live with HIV in India.
To promote safe sex and tackle the growing HIV/AIDS epidemic, BBC World Service Trust charity has come out with an innovative cellphone ringtone. The “condom a cappella” has been designed to break down Indians’ reluctance to discuss condom use and to make wearing a condom more acceptable.
The cellphone ringtone chants “condom, condom!”.It can be downloaded at condomcondom.org.
Organisers of the campaign, funded by the foundation set up by Microsoft mogul Bill Gates and his wife Melinda, hope the ringtone will become a craze among young Indians.
Radharani Mitra, creative director of the BBC World Service Trust has a great point “Ringtones have become such personal statements that a specially created condom ringtone seemed just the right way of combining a practical message with a fun approach,”
“The idea is to tackle the inhibitions and taboos that can be associated with condoms.”
Condom, Condom, Yes Papa
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