MillionFace

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Like all other occupations Media has been dominated by the males. Top positions are usually enjoyed by the males. No doubt the females have been able to make some inroads. In the year 2001, percentage of women journalists was 38%. Twenty eight of the editors of newspapers were females. Percentage of women among television producers, writers and directors stood at 24%.

Some of the women have been able to change the situations prevailing in the media to their favor and become very powerful. Some of the most powerful women in the media who have brought drastic changes in the media world are as follows.

1. Oprah Winfrey: She is one of the most popular television host. She came into limelight through the Oprah Winfrey Show. The Hearst’s O launched by her has a paid circulation of 2.6 million readers. Now she is one of the most famous publishers.

2. Anne Sweeney: She is the co-chair of Disney media networks and president of Disney ABC Television Group. She is responsible for the entertainment offered by Disney and its news television properties all over the world. She is also responsible for maintaining equity of interests of Disney. She has also served as the president of ABC Cables Networks Group and The Disney Channel Worldwide.

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Special Offers, Price Reductions, Promotions Not Applicable To Victoria Secret 5,000,000 USD Black Diamond Fantasy Miracle Bra, for heaven’s sake somebody tell me, would the person who is spending an obnoxious sum on buying this bra even bat an eyelid about cheap discount offers. Sorry, Victoria Secret, this is sad marketing communication. we are talking about a FIVE MILLION DOLLAR BRA (super duper Luxury, product way far beyond prestige value) and putting discount offer messages on this ad kills the whole style, taste and prestige value attached it.

Anyways more about this Bra

Adriana Lima is the model for the the uber-expensive 2008 fantasy miracle bra from Victoria Secret for this holiday season. The bra, covered in 3575 black diamonds, 117 certified 1-carat round diamonds, and 34 rubies, with two very large black diamond drops (totaling 100-carats) that hang from the center, costs an estimated $5 million. Yes, $5 million will buy you this lavishly decorated bra with a total of 1500-carats.

Celebrity jeweler Martin Katz created this exclusive, one-of-a-kind creation for Victoria’s Secret.

Thank you Reddit, muchos Gracias meneame.net (The Spanish social agregator) for appreciating and making the earlier “Focus Rehab Centre - Old Junkies ad” popular. Here is the concluding series of Outdoor Marketing ads for Focus Rehab Centre, UK.

Bus-Shelter ads can be used for general market coverage for an entire area or in some cases like this one, FOCUS Rehab Centre has cherry-picked Bus Shelters to target a specific demographic (needless to mention) and a geographic area.

Again this is a brilliant campaign, appropriate usage of emotions in the communication, building substantial impact on reader’s attitudes

I am an advertising buff, brands titillate me and creativity accelerates me. I could spend hours viewing good creatives. I think, live, eat, sleep, spend, carry brands.

Here is one of my favorite Print campaign’s – “There’s no such thing as an old junkie” from the year 2007. I admire this campaign - It’s very strong, attention grabbing, effective, very well executed and has good insight thought. Last but not the least excellent pictures.

In marketing and advertising language we call it HARD HITTING

The Old Junkies campaign, Take back your future campaign was developed for Focus Rehab Centre at Abbott Mead Vickers BBDO, London UK by creative director Paul Brazier, copywriter Bern Hunter and art director Mike Bond. Photography was by Spike Watson.

There’s no such thing as an old junkie. Take back your future. Focus Rehab Centre
Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Creative Director: Paul Brazier
Copywriter: Bern Hunter
Art Director: Mike Bond
Photographer: Spike Watson