There’s no such thing as an old junkie
I am an advertising buff, brands titillate me and creativity accelerates me. I could spend hours viewing good creatives. I think, live, eat, sleep, spend, carry brands.
Here is one of my favorite Print campaign’s – “There’s no such thing as an old junkie” from the year 2007. I admire this campaign - It’s very strong, attention grabbing, effective, very well executed and has good insight thought. Last but not the least excellent pictures.
In marketing and advertising language we call it HARD HITTING
The Old Junkies campaign, Take back your future campaign was developed for Focus Rehab Centre at Abbott Mead Vickers BBDO, London UK by creative director Paul Brazier, copywriter Bern Hunter and art director Mike Bond. Photography was by Spike Watson.
There’s no such thing as an old junkie. Take back your future. Focus Rehab Centre
Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Creative Director: Paul Brazier
Copywriter: Bern Hunter
Art Director: Mike Bond
Photographer: Spike Watson
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14 Responses to “There’s no such thing as an old junkie”
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Looks like grandma needs some help choppin out a clean line.
was an old junkie.
Getting that old looks fun….
Actually, these posters make me want to take up drugs.
Oh. come on…
Firstly, the advertising industry runs on coke and speed, so don’t call it it HARD HITTING unless you add that other lovely ‘h’ word, HYPOCRISY…
Secodnly, the term ‘junky’ in it’s purest and original form refers to a heroin addict. And any heroin addict is perfectly capable of functioning as a respectable member of society as long as they have access to a clean and reliable source of smack - in the ’50s, many GPs were heroin addicts, as they had easy access to good medical quality opiates.
The rise of the ‘junky’ as folk devil combined with the largely useless societal crusade against drug use has merely pushed the addict into tighter and more restrictive corners in search of their chosen monkley.
These ads are fundamentally dishonest.
As most - if not all - advertising is.
I’d suggest a sabbatical - go and pick fruit for a year and see how worthwhile a career in advertising really is.
Advertising is a bloated maggot feeding on the decaying corpse of capitalism…
Who the hell wants to be old and decrepid anyway? This campaign is stupid, it actually makes me want to take drugs so I don’t have to live through being old.
What about William Burroughs?
Um… except for iggy pop; keith richards; paul mccartney did his fair share; don’t forget mick jagger. This whole ad campaign is shambolic and fallacious. How many drugs are old people on? Seriously, how many pills are they given daily? Just because it is in pill form (or a drink) then it makes it okay?
Because old people are addicted to, have withdrawals from, and rely on to live, multitudes of pharmaceutical concoctions, often causing side effects that result in still more prescriptions. Come on. Old people are the original junkies.
By the way, above poster is right with regard to the lack of soul in advertising.
Creativity is a great thing to appreciate, but when one person’s creative venture turns a natural, open-ended world into a corridor lined with posters, flashing lights, and gigantic, blown up airbrushed faces, I think everybody’s imaginative spark dims a little.
Who wants to be like this mummys??
Live fast, die young, and leave a good looking corpse
If i were old i would be getting high all day long
Ask to Mick Jagger..or to Iggy pop
I am old.
… and still like to get high.
Why not.